Asian Marketing Serious Ligue 1 and PSG

Lee Kang-in can play against the Japanese duo in a Korean uniform.

Paris Saint-Germain (PSG) will play against Reims in the 25th round of the 2023-24 season in Paris at 9 p.m. on Saturday. PSG ranks first with 55 points (16 wins, seven draws and one loss), while Reims ranks ninth with 34 points (10 wins, four draws and 10 losses). 토토사이트먹튀

The match will be held at 1 p.m. local time. Le Parisienne, France, is Ligue 1’s Asian promotion. PSG has Lee Kang-in, and Reims has Keito Nakamura and Junya Ito. Ligue 1’s plan was to market in Asian markets, which are centered on South Korea and Japan. PSG is very active in marketing in Japan, as well as South Korea where Lee Kang-in is located.

Le Parisien said the event was designed to promote Ligue 1. It aims to attract Asian markets. PSG recently opened stores in Seoul, Tokyo, and Bangkok, and sent delegations to meet with fans. Japanese media will participate in the event to observe the warm-up of the players,” he said.

While inviting Japanese media, PSG didn’t forget about Korean marketing. On the day, PSG players will wear uniforms with their Korean names on them. The uniform is designed to target the Korean market.

Lee Kang-in is expected to play. PSG, which played the second leg of the UEFA Champions League (UCL) round of 16 against Real Sociedad during the week, will hold a rotation. Lee Kang-in has been listed in the expected starting lineup. Lee Kang-in was criticized for his poor performance after returning to the 2023 Asian Football Confederation (AFC) Qatar Asian Cup, but he was praised for building offensive points for the first time in a long time, such as helping Kylian Mbappe in the second match against Sociedad.

France’s “L’Equipe” predicted the Mbappe bench and expected Lee Kang-in to form an offensive team with Colo Muani and Usman Dembele. He also predicted that Keylor Navas Lucas Veraldu would start. Le Parisien said Lee Kang-in would build an offensive team with Colo Muani and Gonzalo Hamus.

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